Our Story

We all have that friend who seems fearless and invincible. We're talking about the friend that’s always posting about bungee-jumping over waterfalls and fire-walking on burning coals. For us, that friend's name is Quest. So when Quest told us in 2015 that he had been diagnosed with spinal arthritis, we were dumbfounded. He had just turned 27.

It was a wake-up call, and it made us realize that we had spent too long neglecting our back health. We weren’t the only ones, either; back pain is actually the leading cause of disability worldwide. Through our research, we learned that poor posture is tied to numerous back problems, but were surprised to see that it also affects temperament and energy levels. We decided to make a concerted effort to improve our posture, but we had developed so many bad habits that it seemed practically impossible to make a real change. It felt like we needed a posture coach with us all day, reminding us whenever we started to slouch.

Unfortunately, “Posture Coach” is a position usually only filled by your parents, so we turned our attention to developing a solution that would make better posture not only possible but easy. After much effort and testing, we are excited to share Backbone with you. And as we continue to grow, we look forward to evolving our services and content to promote not only a strong back but a better, healthier lifestyle.




Khoa’s entrepreneurial spirit and engineering experience drives the strategic vision of Backbone Labs, as well as the development of its products. Before he launched Backbone Labs, Khoa founded a successful marketing agency specializing in search, content and social media ad campaigns for acquiring customers and users. He has also co-founded an indie mobile game studio. When he’s not building companies, Khoa is an avid collector of rare sneakers.



Kevin's engineering skills and passion form the foundation for the technology that powers Backbone Labs. He began his career as a consultant implementing and integrating enterprise systems where he learned the intricacies of automated systems. He then moved to the world of software engineering, helping develop various applications for companies and consumers. Outside the office, Kevin enjoys following hockey (go Sharks!) and MotoGP.



Anthony leads the strategic planning at Backbone Labs and identifies, evaluates and manages new business opportunities. He started his career as a corporate lawyer, specializing in corporate finance and mergers and acquisitions. Most recently, Anthony served as VP, Strategy and Development at a health technology startup where he directed the overall strategic and operational decision-making. When he’s not knocking it out of the park at work, he’s doing it on the softball field.



Michael directs the marketing and communications functions at Backbone Labs, and is usually the man behind the camera for the photos and videos you see on our website. Before he joined Backbone Labs, he coordinated the marketing content and social media strategy for a fitness publication. Michael has also worked as a freelance photographer and videographer for individuals and startups. In his free time, he likes to get his hands dirty with cooking projects like eclairs and smoked short ribs.